Successful Campaign
Over the past few weeks we’ve been researching three successful and one unsuccessful campaign.
The first successful campaign was John Lewis ‘‘Always a woman’’. Since the company Adam and Eve and Manning Gottlieb OMD
Created an ad that attracted the public attention John Lewis store and online sales started to rise by 7.7% in the previous year making the profit raise to £100,000,000m this made them one of the most successful store in Britain.
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The second campaign was Nike ‘’Just do it’’. This campaign started in 1988 which became a success and attracted both females and teenage consumers allowing them to take charge of their physical fitness and health eating. By produce good ads the sport-shoe sales increased by 18 to 43 percent selling a whopping $877 million in worldwide sales to $9.2 billion in the ten years between 1988 and 1998 this made them raise by beating Reebok by 25 percent in sales.
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The third campaign was McDonald’s ‘’you deserve a break today’’. McDonald wanted to create a campaign that relates to mothers, fathers and kids. It started in 1971 bring out an ad that got audiences on their feet which contained a song and dance routine. The sale of its products has risen finding out that 95 percent of people prefer McDonald’s then KCF. The campaign has been very successful over the years with an ad and title that encourages everyone to take a break after working hard.
Unsuccessful Campaign
The unsuccessful campaign was on anti-smoking (NHS). This campaign started in 2009 forcing smokers to give up smoking to help save lives. The campaign carried out a variety of things doing they best to produce ads and poster focusing on the inside of the body, using examples of patients and family matters who have been affected, parents smoking around there children and how smoking affects us. They also set up supporting meetings that encourages good health and a healthy life style, a free supply of gums (meaning nicotine patches) and using the helpline. The NHS smoking campaign has gone up by almost two thirds From £51million in 2006 and 7 to £84million last year allowing 17 percent of smoker to quit in the past three months compared to 32 per cent over the same period in 2007.
They also used an example of a 10 year old boy who’s encouraging his mother to quit because of the affect it’s having on him. The results came out good that after this ad was shown 35 percent of parents give up and felt uncomfortable watching they children suffer while 40 percent of parent carry on doing it. After this it still was enough to help which allowed the NHS to spend more money than they needed.
Jessie Boo 